{"id":21,"date":"2022-07-18T14:11:15","date_gmt":"2022-07-18T14:11:15","guid":{"rendered":"https:\/\/dedalusjmmr.net\/pinbook\/?page_id=21"},"modified":"2023-08-22T14:56:04","modified_gmt":"2023-08-22T14:56:04","slug":"exploring-user-engagement","status":"publish","type":"page","link":"https:\/\/dedalusjmmr.net\/pinbook\/outputs\/exploring-user-engagement\/","title":{"rendered":"Exploring User Engagement"},"content":{"rendered":"\n

Exploring User Engagement with Portuguese Political Party Pages on Facebook: Data Sprint as Workflow<\/strong><\/h1>\n\n\n\n
Jorge Martins Rosa<\/a>, N. Gizem Bacaks\u0131zlar Turbic<\/a>, Alda Magalh\u00e3es Telles<\/a>, Clara Gonz\u00e1lez Tosat, Cristian Jim\u00e9nez Ruiz, Kalliopi Moraiti, O\u011fuz \u00d6zg\u00fcr Karadeniz and Valentina Pallacci<\/strong><\/h6>\n\n\n\n

D\u00edgitos. Revista de Comunicaci\u00f3n Digital<\/em>, 8: 91-117. DOI: https:\/\/doi.org\/10.7203\/drdcd.v1i8.233<\/a><\/strong><\/p>\n\n\n\n

In the broader context of a research project about political participation on Facebook during the Portuguese electoral year of 2019 – for the European Parliament in May, and for the National Parliament in October -, a dataset of more than 9,000 posts and corresponding reactions and comments had been previously retrieved using Facepager. Participating in a data sprint came up as an opportunity to explore some specific questions in an intensive and time-bound context, using a subset of the data tailored to the purpose of discovering: 1) how differently official parties tried to engage with Facebook users before, during, and after the campaigns for the major elections periods (supply side<\/strong>), and 2) what type of content received the most attention and engagement (demand side<\/strong>). Our results show that regardless of the party\u2019s age and position in the political spectrum, the persistent main categories are \u201cNational Politics\u201d, \u201cFundamental Rights\u201d, and \u201cSelf-Promotion\u201d<\/strong> for both elections. Also, we found that posts with images attract more attention<\/strong>, and apparently this may be leveraged if the textual content of the post is in topics of \u201cNational Politics\u201d. <\/span><\/p>\n\n\n\n

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Issued topics and their frequency in posts<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n\n
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However, this finding requires further investigation. Along with details about the research during the data sprint and the main findings, this paper is also a testimony about the singularities and learnings of a process built upon the constraints of taking data sprints as a workflow.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Exploring User Engagement with Portuguese Political Party Pages on Facebook: Data Sprint as Workflow Jorge Martins Rosa, N. Gizem Bacaks\u0131zlar Turbic, Alda […]<\/p>\n","protected":false},"author":2,"featured_media":12,"parent":11,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-21","page","type-page","status-publish","has-post-thumbnail","hentry","category-outputs"],"_links":{"self":[{"href":"https:\/\/dedalusjmmr.net\/pinbook\/wp-json\/wp\/v2\/pages\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dedalusjmmr.net\/pinbook\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dedalusjmmr.net\/pinbook\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dedalusjmmr.net\/pinbook\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dedalusjmmr.net\/pinbook\/wp-json\/wp\/v2\/comments?post=21"}],"version-history":[{"count":14,"href":"https:\/\/dedalusjmmr.net\/pinbook\/wp-json\/wp\/v2\/pages\/21\/revisions"}],"predecessor-version":[{"id":703,"href":"https:\/\/dedalusjmmr.net\/pinbook\/wp-json\/wp\/v2\/pages\/21\/revisions\/703"}],"up":[{"embeddable":true,"href":"https:\/\/dedalusjmmr.net\/pinbook\/wp-json\/wp\/v2\/pages\/11"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dedalusjmmr.net\/pinbook\/wp-json\/wp\/v2\/media\/12"}],"wp:attachment":[{"href":"https:\/\/dedalusjmmr.net\/pinbook\/wp-json\/wp\/v2\/media?parent=21"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dedalusjmmr.net\/pinbook\/wp-json\/wp\/v2\/categories?post=21"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dedalusjmmr.net\/pinbook\/wp-json\/wp\/v2\/tags?post=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}