{"id":709,"date":"2024-02-09T10:35:28","date_gmt":"2024-02-09T10:35:28","guid":{"rendered":"https:\/\/dedalusjmmr.net\/pinbook\/?page_id=709"},"modified":"2024-02-09T11:10:43","modified_gmt":"2024-02-09T11:10:43","slug":"a-construcao-da-identidade-dos-novos-partidos","status":"publish","type":"page","link":"https:\/\/dedalusjmmr.net\/pinbook\/outputs\/a-construcao-da-identidade-dos-novos-partidos\/","title":{"rendered":"A Constru\u00e7\u00e3o da Identidade dos Novos Partidos em P\u00e1ginas Oficiais do Facebook"},"content":{"rendered":"\n

A Constru\u00e7\u00e3o da Identidade dos Novos Partidos em P\u00e1ginas Oficiais do Facebook<\/strong><\/h1>\n\n\n\n
Jorge Martins Rosa<\/a> and Daniel Cardoso<\/a><\/strong><\/h6>\n\n\n\n
Journal of Digital Media and Interaction<\/em>, vol. 2, n.\u00ba 3, pp. 71-87. https:\/\/doi.org\/10.34624\/jdmi.v2i3.3822<\/a><\/h6>\n\n\n\n

<\/p>\n\n\n\n

Antecipando os dois escrut\u00ednios de 2019, as elei\u00e7\u00f5es europeias de 26 de Maio e as legislativas de 6 de Outubro, surgiram recentemente alguns novos movimentos, a maioria dos quais entretanto oficializados enquanto partidos, que procuram apresentar-se como novidades no espectro pol\u00edtico, ocupando posi\u00e7\u00f5es at\u00e9 aqui supostamente inexistentes. Iniciativa Liberal, Alian\u00e7a, Volt e Chega, al\u00e9m da demarca\u00e7\u00e3o ideol\u00f3gica, parecem tamb\u00e9m apostar em modalidades distintas de intera\u00e7\u00e3o com os seus potenciais eleitores, em particular aquelas proporcionadas pelas novas tecnologias, como \u00e9 o caso dos sites<\/em> de redes sociais. Procuraremos aqui identificar (e diferenciar) as estrat\u00e9gias de comunica\u00e7\u00e3o no Facebook de cada um desses movimentos num per\u00edodo ainda a alguma dist\u00e2ncia dos atos eleitorais, mas em que estes \u2013 em particular as elei\u00e7\u00f5es europeias \u2013 j\u00e1 estavam presentes na agenda pol\u00edtica nacional.<\/p>\n\n\n\n

\"\"
Most frequent words on Iniciativa Liberal’s page during the analysed period.<\/figcaption><\/figure>\n\n\n\n

Building New Party Identity on Official Facebook Pages<\/h4>\n\n\n\n

Foreshadowing the two electoral ballots of 2019 in Portugal, the European Elections of May 26 and the legislatives of October 6, several new movements appeared in the national political scene \u2013 most of them meanwhile becoming official parties \u2013 presenting themselves as novelties, occupying supposedly inexistent positions in the political spectrum. Iniciativa Liberal [Liberal Initiative], Alian\u00e7a [Alliance], Chega [Enough] and Volt, besides the ideological differentiation, also seem to bet in new modes of interaction with their potential electors, namely those enabled by information technologies, as is the case of social network sites. In this paper, we will aim at identifying (and differentiating) the communication strategies on Facebook for each of these new movements during a period still ahead of the electoral acts, but in which these \u2013 particularly European Elections \u2013 were already in the Portuguese political agenda.<\/p>\n\n\n\n

\"\"
Most frequent words on Chega’s page during the analysed period.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

A Constru\u00e7\u00e3o da Identidade dos Novos Partidos em P\u00e1ginas Oficiais do Facebook Jorge Martins Rosa and Daniel Cardoso Journal of Digital Media […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":11,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-709","page","type-page","status-publish","hentry","category-outputs"],"_links":{"self":[{"href":"https:\/\/dedalusjmmr.net\/pinbook\/wp-json\/wp\/v2\/pages\/709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dedalusjmmr.net\/pinbook\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dedalusjmmr.net\/pinbook\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dedalusjmmr.net\/pinbook\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dedalusjmmr.net\/pinbook\/wp-json\/wp\/v2\/comments?post=709"}],"version-history":[{"count":5,"href":"https:\/\/dedalusjmmr.net\/pinbook\/wp-json\/wp\/v2\/pages\/709\/revisions"}],"predecessor-version":[{"id":721,"href":"https:\/\/dedalusjmmr.net\/pinbook\/wp-json\/wp\/v2\/pages\/709\/revisions\/721"}],"up":[{"embeddable":true,"href":"https:\/\/dedalusjmmr.net\/pinbook\/wp-json\/wp\/v2\/pages\/11"}],"wp:attachment":[{"href":"https:\/\/dedalusjmmr.net\/pinbook\/wp-json\/wp\/v2\/media?parent=709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dedalusjmmr.net\/pinbook\/wp-json\/wp\/v2\/categories?post=709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dedalusjmmr.net\/pinbook\/wp-json\/wp\/v2\/tags?post=709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}